Sustainable & Organic Growth For European Brand BBB Cycling
Based in the Netherlands, BBB Cycling was founded by two cyclists looking to bring high-quality cycling products to customers all over the world.
BBB cycling’s extensive product range includes bike accessories, parts, clothing, tools, and more. Their primary marketplaces on Amazon are Germany and the UK, but they have also recently ventured into the Italian market.
Meet the Client
BBB Cycling was established in 1998 by two passionate cyclists, Chris Koppert and Frank Moons. Just after their retirement from professional cycling in the ’90s. Being both former professional cyclists themselves, they understood exactly what cyclists needed.
This gave them the ability to know how to develop high-quality cycling products. With many great memories and some awesome milestones behind them, they now distribute our roughly 1500 unique products to over 40 different countries.
“Amazon continues to be a vital channel for our European business. The Skye High Group has helped us expand our brand in the wider cycling accessories marketplace. ”
Alexander H, Ecommerce Manager
“We’re delighted to see BBB Cycling continue to grow from strength to strength on the Amazon Vendor platform. ”
Pras S. – Account Manager
The challenge we faced when BBB Cycling came on board was to grow thebrand on Amazon in a long-term, sustainable way. This meant a strategy that increased their sales both organically and from advertising while maintaining healthy returns, taking into account profit margins across their product catalogue.
The other aspect of the challenge was the seasonality in the cycling vertical and ensuring that this was considered in the strategy to drive key products at certain times of the year.
BBB Cycling Case Study
Our sustainable approach to building BBB’s advertising sales has taken the account from strength-to-strength: July 2022 saw the brand’s best month for ad sales to date, growing by over 111% YoY alongside a 43% rise in RoAS.
We have also successfully managed to increase key awareness metrics, with clicks rising by 34% between 2021 and 2022 (Jan-Sept vs. the previous year).
Amazon Ad sales.
Increase in clicks.
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