More than just sweets

Skye High Media crafted a digital advertising strategy that included Sponsored Products, which help Amazon advertisers gain momentum for their product offering by increasing search visibility and driving sales, and Sponsored Brands, which allow customers to discover and engage with a brand as they research on Amazon. The Sponsored Brands campaigns also linked directly to Smith & Sinclair’s Store on Amazon.co.uk, where customers could engage with the brand and full line of products.

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Meet the Client

It started when college friends Melanie Goldsmith and Emile Bernard hosted board-game nights in an effort to match their single friends. They’d invite friends and friends-of-friends over, serve drinks and sweets, bring out some board games, and hoped cupid would strike. But what they noticed was their friends’ attention wasn’t on love after all—it was on the cocktail gummies the pair had handcrafted as party favors. Soon after, they began selling their alcoholic sweets in local UK markets before eventually launching their business, Smith & Sinclair, in 2014.

Why us?

“Smith & Sinclair is such a great brand to partner with. Innovation is at the core of everything they do and we’re delighted to be part of their success.” Mark Pettit – CEO Skye High Media

“ The influence of amazon advertising has on our business, has allowed us to grow at an experiential rate. Skye High Media’s experience and expertise in this field is unrivalled and continues to propel our business forward. “

Fran Pearce, Group Director – Smith & Sinclair

The Brief

In March 2019, Smith & Sinclair approached Skye High Media with the goal of increasing the visibility of its niche brand in key European countries. Driving sales of its products, which now include alcoholic gummies, cocktail glitter dust, garnish toppers, fragrances, and mixers, was key for the brand. They wanted to start off with their home market (UK), with the intention of expanding out into other Amazon marketplaces.

“Smith & Sinclair is such a great brand to partner with. Innovation is at the core of everything they do and we’re delighted to be part of their success.”

Mark Pettit – CEO Skye High Media

Why us?

The Smith & Sinclair team are experts at making fun and engaging confectionary products for adults, but had little experience with Amazon Advertising. They partnered up with Skye High Media to manage their Amazon Sponsored Advertising campaigns as they looked to achieve significant growth on the platform.

Why us?

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More than just sweets

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